Created in 2005 to promote Dubai as one of the world's leading golfing destinations and to underline Dubai's other international attractions to a worldwide audience, golf in DUBAi promotes and organises two major European Tour events — the Omega Dubai Desert Classic and the Omega Dubai Ladies Masters — and the MENA Golf Tour.
'golf in DUBAi' is focused on building mutually beneficial partnerships with their valued sponsors, patrons and industry stakeholders, both in Dubai and the region as a whole.
'golf in DUBAi' established the Shaikh Maktoum Golf Foundation in 2006 to encourage and promote emerging Arab talent on the world stage. As part of the foundation's initiative, it started the MENA Golf Tour in 2011 to provide a much-needed springboard for both amateurs and professional to take their game to a new level.
In 2015, European Ryder Cup captain and Major winner Darren Clarke of Northern Ireland was appointed as the Patron the MENA Golf Tour.
In 2009, 'golf in DUBAi' became a part of the Investment Corporation of Dubai (ICD), a vital and key initiative of the Government of Dubai for achieving all-round excellence.
Some of the most respected golfers in the world, stars such as England's Dame Laura Davies, Stephen Gallacher (Scotland), India's Jeev Milkah Singh (India), Thomas Bjorn (Denmark), Faycal Serghini (Morocco), Zane Scotland, Matthew Fitzpatrick and Joshua White (all England) are the global ambassadors of 'golf in DUBAi' along with renowned coach Peter Cowen.
golf in DUBAi's contribution in promoting golf in the region was recognized at the highest level when it was honoured with the Shaikh Mohammed bin Rashid Award in 2014 for their contribution to the enrichment of the sports movement in the UAE.